100% Design - Design Bureau

Desinature Birdee

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100% Design

Tuesday, September 11th, 2012

By Gem Barton

The largest and most prestigious single-site design event in the UK, 100% Design is now owned by the leading independent publishing and events company Media 10m, which bought it in January, 2012. This year, the show is broken into four individual sectors; 100%Interiors, 100%Office, 100%Kitchen & Bathrooms and 100%Eco Design & Build. As well as boasting a 200-seat auditorium to house the many talks, seminars and presentations, this years 100% Design seems more than equipped to play host to the expected 40,000 visitors.

Here’s a quick 411 on three solid British designers whom we love for their appreciation of form and symmetry and variety of materials—all showing at 100% Design this year.

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Desinature, Southhampton, UK, desinature.com
Principal designer: Etienne Esmenjaud
Contemporary eco-conscious lighting and home accessories with an emphasis on ethical, responsible and sustainling production methods and materials. Using recycled packaging and clever flat-packing wherever possible, our products are kinder on the environment, easy to transport and effortless to assemble.
Showcasing at LDF12?
• The Daisy, Daffo, Bud (Round and Long) and Bloom plywood lampshades
• The Honey felt lampshade
• Mr & Mrs Birdee nesting boxes

Plant & Moss. Birmingham, England, plantandmoss.com
Principal designer: James Plant & James Moss
British-made products with a heritage feel that juxtapose the traditional with a contemporary twist. Plant & Moss champions British design and  hand-crafted manufacturing.
Showcasing at LDF12?
• The Arco Rod Wall Lamp
• The Companion Stool
• New color variations of the Bistro Stacking Chair
• Akita Desk Range 
• Additions to the Original Clamp Lamp series

Tulett Design / Niche London, London, England, nichelondon.com
Principal designer: Graham Tulett
An eclectic range of furniture from international designers. Nice London commissions local and overseas manufacturing partners depending on the product.
Showcasing at LDF12?
• Fractal side table – Designed to have a seductive change in silhouette as you walk around it.
 • His and Hers two-in-one nest of tables - When not in use, they nest together to store away. 
• Z stackable table set - The angled legs that create the dramatic 'Z' appearance help this set stack closely together.
• Lift Side Table - Influenced by a pinball machine, the sprung handle of the Lift allows it to be moved with one hand.
• V1 hexagonal Table 
• Zimbra stool – The name came from the Talking Heads song that was playing when the concept was created.

100% Design takes place September 19-22, 2012 at Earls Court, London


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