adizero Prime SP - Design Bureau

adizero Prime SP

Wednesday, July 25th, 2012

You might as well get familiar with the Adidas adizero Prime SP track spike, you'll be seeing it all over the track at the London Olympics. Why? Simply put, it weighs only 3.5oz, has a nearly seamless upper, on a SprintFrame platform that is twice as stiff and half as thick (1.3mm) as the standard sprint plate. That rigidity translates to energy transfer in the sprinter's motion. The shoe also has techy features and materials ("six permanent nano-ceramic compression pics" and carbon nanotube technology) we can't pretend to understand but are utterly intrigued by. The shoe has a landing shelf and sweet spot that lets athletes know that they are in optimum sprinting position. Adidas tells us it spent almost three years working on the show in 15 cities, 32 countries and help from athletes Tyson Gay and Jessica Ennis. We'll see if it's all good enough to take home some gold.

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