Adrian Grenier and Peter Glatzer SHFT Things Up
Thursday, June 14th, 2012
Last week, actor/filmmaker/sex symbol Adrian Grenier and film producer Peter Glatzer, founding partners of eco-friendly cultural lifestyle platform SHFT.com, threw a party for industry heavy hitters on the recently-enhanced rooftop of their new, "green" home base, The Residences at W Hollywood. SHFT's mission is curating the culture of today's environment with original online and video content, curated shopping stories, and resources "that speak to a modern, inspirational, eco-conscious lifestyle." SHFT has transformed a penthouse suite at the 143-unit Silver LEED Certified luxury property into a earth loving hipster's dream pad: a green oasis in the midst of the most polluted city in the States. In their HQ, the team will host private events, conduct meetings, produce lifestyle content and display SHFT-curated products. Over 500 guests from the entertainment, business, music, and art communities gazed out over the smoggy Los Angeles sunset (irony?) while digging into organic bites from Root of All Food, drinks from Kanon Organic Vodka and 123 Organic Tequila, and jams mixed by celebrated (Chicagoan) DJ Chris Holmes.