Baldwin Denim | Shop: Kansas City
Thursday, July 26th, 2012
By Sarah Handelman
For Baldwin Denim’s growing legion of followers, a tank of gas is worth it to visit the flagship shop for the built-to-last Americanmade jeans. The six-year-old collection (now for both sexes) has built a rep online, but calls its spot in Leawood, Kansas, home.
The look of the shop, which opened in late 2011, was designed by founder/designer Matt Baldwin and Huft Architects to imbue a manly, no-nonsense attitude. Details like dark steel and wood paneling blend modern with craft, while at the back bar (which also serves as a DJ booth), a selftaught tailor makes in-store repairs and alterations using a 1952 Singer sewing machine. Barn lamps illuminate a custom table (it also hosts holiday feasts) that showcases stacks of selvedge denim, and a wall of fame displays remnants of worn-out Baldwins. “Our clothes and experiences should have character,” says Daniel Cummings, brand manager. “There’s value in that.”