Necks in Bloom | Bloom Theory

Necks in Bloom

Monday, July 30th, 2012

By Sarah Murray

You take the best-looking pictures, why not look your best doing it? Take a breather from the plain nylon strap in favor of an adorable look from Bloom Theory. Bloom's straps range from the bold and feminine (Moonshine), to the simply and stylish (Bohemian Belle). And rest assured, while they might make a dramatic statement, they still get the job done.

European gals Vania and Christine founded Bloom Theory to make camera accessories for artistic photographers like themselves. Not satisfied with plain, black, utilitarian nylon straps, the design-savvy girls decided chiffons, linens, and sequins would be the preferred materials for Bloom Theory. "We strive to provide photographers, such aesthetic-oriented individuals, not only a stylish option, but an irresistible amount of styles choose from," says co-founder Vania.

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