Brand New Rules - Design Bureau

 

Cindy Gallop

Cindy Gallop

Cindy Gallop

Views inside Gallop’s apartment reveal her curated collection of unique goods, including a Gucci bicycle and golden Gucci chainsaw. But among her most prized pieces is an antique Chinese stone dildo that she found at a Shanghai market. It sits prominently on her coffee table.

Cindy Gallop

A golden, diamond-studded Gucci alligator

Cindy Gallop

Cindy Gallop

Stefan Boublil designed Gallop’s apartment, and coincidentally purchased a raw space within the Chelsea YMCA at the same time as she did. She says that every visitor has the same reaction upon seeing her place for the first time: “I’ve never seen anything like this,” and “I could spend hours here.”

Cindy Gallop

Cindy Gallop

Cindy Gallop

Brand New Rules

Monday, May 2nd, 2011

When deciding on a design for her new digs, Cindy Gallop had only two requirements: number one, that when night falls, her apartment feel like a bar in Shanghai; and number two, that her  place be the ultimate bachelorette pad. “I want any guy who walks in through the front door to be a sure thing within two minutes,” she proclaims.

Not exactly surprising requests to those familiar with Gallop, a  25-year advertising vet known for her work with such clients as Coca-Cola, Johnny Walker and Polaroid  during her time as chairman of British ad agency Bartle Bogle Hegarty. Gallop left the corporate world to reinvent herself as a one-woman social networker with sites IfWeRanTheWorld.com and MakeLoveNotPorn.com, the latter of which she launched during her now-infamous  speech at the TED conference, which was laced with acerbic commentary on pornography in modern culture.

Great design starts with who you are, and doesn’t care what anyone else thinks.

Gallop’s  brazen attitude and personal mantra of being “un-blackmail-able” is apparent throughout her  home, which has become almost as well-known as she has. Known affectionately as “The Black Apartment,”  the dark-hued space is housed inside the  former New York City YMCA — yes, the one made famous by the song.

“The Black Apartment is great for personal brand positioning, because it’s shorthand for what I’m all about to anyone walking into it,” she says. “People have said they find it a great space for being taken out of their normal business environment, and therefore being encouraged by their surroundings to think more creatively and innovatively. ”

Filled with trinkets and treasures from her travels around the world, the space is as unusual as Gallop herself. Among her favorite items? “Rikki Tikki Tavi, my stuffed fighting mongoose.” But contrary to what one might think, black — the color that permeates every nook and cranny of the space — is not Cindy’s favorite color. “I like red because it’s strong, bold, cheerful and with a Chinese heritage — just like me!”

Text by Sean Yashar www.theculturecreative.com
Photos by Matthew Williamswww.matthewwilliamsphotographer.com

 

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