Branding the Presidents - Design Bureau

Branding the Presidents

Thursday, June 21st, 2012

By John Dugan

As much as I love the idea of the Tumblr blog Branding the U.S. President, I did find it a bit formulaic at first. Couldn't Rutherford B. Hayes look more like a renegade outdoor outfitter brand? Or isn't about time Millard Fillmore was an ultra-premium vodka? But taking a closer look I noticed that seeing our presidents associated with more contemporary typefaces and clear, crisp logos makes them immediately more recognizable—and memorable. Of course, for many of these Presidents, this isn't the first time they've been branded—election campaign art, posters, and slogans have been around since the 18th Century, perhaps before. I do wonder, however, if some history teachers might take note of this Tumblr blog. It seems like a natural way to connect with our visually aware youth, a youth not known for a strong interest in Presidential history. 

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