Campbell’s Warhol Tribute Soup Cans
Friday, August 31st, 2012
What exactly would Andy Warhol make of the Campbell's Soup cans coming out at Target this weekend? His original designs turned mundane details of consumer packaging into a distinctively American graphic art form, pop art. A mass market tribute to a pop figure who specialized in colorful tributes to pop figures inspired by the mass market? My head is spinning.
The soup brand, perhaps invigorated by a new CEO, is releasing the “32 Campbell’s Soup Cans"-inspired collection in a set of four colorways at 75 cents each at Target stores beginning Sunday, September 2. They're limited to 1.2 million, so get 'em fast.