Diet Coke creative director Marc Jacobs cans

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Check Out Marc Jacobs’ Diet Coke Cans

Monday, February 18th, 2013

Marc Jacobs made headlines when he signed on as creative director of Diet Coke to celebrate the brand's 30th anniversary in Europe (it's not just a big to-do for the anniversary though, Jean Paul Gaultier held the same title at Diet Coke last year). Jacobs has debuted three new Diet Coke can designs for the European market, each representing women's fashion from the '80s through the '00s, and the man himself even spoofed the classic "Diet Coke Hunk" commercials in a series of photo booth style photos for an ad. 

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