Collaboration | Uniform Wares x Photographer Jim Naughten - Design Bureau

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Collaboration | Uniform Wares x Photographer Jim Naughten

Monday, July 1st, 2013

We love a good collaboration, and a watchmaker dipping its toes into the graphic design world certainly makes for interesting bedfellows. Last year at the London Design Festival British watch brand Uniform Wares held a graphic design exhibition, 12:24, in which 12 designers created a print inspired by a significant moment in time for them. This year, Uniform Wares is mixing it up again with a collaboration with fine art photographer Jim Naughten. For its campaign to launch two new watches, the 104 Series (an update to the bestselling 100 collection, pictured) and the new 351 Series, Naughten will shoot "12 individuals from different professional backgrounds that share the brand’s obsession for detail." The results will again launch at the London Design Festival, at an exhibition September 17–19 at the 81 Leonard Street Gallery in Shoreditch, London.

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