Edward Fields Carpet Makers Issues Raymond Loewy Edition
Monday, August 12th, 2013
Even if you don't know the name, if you've ever drunk a bottle of Coca-Cola, smoked a Lucky Strike, filled up at a Shell station, or ridden in a Greyhound bus, you've experienced the work of famed industrial designer Raymond Loewy. The Paris-born, U.S.-based designer's work across a variety industries (from the classic Coke bottle to the Shell logo) during the late 1920s through the 1970s earned him a sort of "godfather of industrial design" distinction. In 1952, carpet maker Edward Fields commissioned a rug collection from Loewy that introduced the concept of "area rugs" as an alternative to wall-to-wall carpeting, a revolution in home decor at the time. This month, for the first time ever, the company is issuing all five Loewy designs in its Raymond Loewy Edition. The nostalgic yet timeless designs are available exclusively in their original color palette and texture until 2016 at all Edward Fields showrooms throughout the U.S.