At Your Fingertips
Wednesday, September 24th, 2014
Photos by Sharon Risedorph Photography
Featured Company: Sayigh + Duman
Location: Various Locations, USA
Project Type: Retail
Project Name: Design Within Reach Furniture Stores
Step into a Design Within Reach store, and the pages of a modern-furniture catalog crackle to life: customers can browse massive swatch walls decked with upholstered fabric samples, soak up the radiance of strung-together “light cloud” installations, and parse room designs through unique house vignette setups.
Sayigh + Duman was commissioned to translate DWR’s refined, classic catalog design into a brick-and-mortar operation, says principal Koray Duman, and the stores—or studios—now exist in New York City; Miami; Los Angeles; San Francisco; Stamford, Connecticut; and Orange County, California.
Duman is pleased with the overall store layouts. “Though the house vignettes create a beautiful story about modern furniture design, they are divided by display areas and millwork to break the monotony as well as create intriguing presentations on different capabilities and aspects of the brand,” he says. “A walk through the store becomes both exciting and educational.”
Store floor plans are laid out with the aforementioned house vignettes. Each house has a theme—either a period (mid-century), region (Scandinavian), or material (American walnut)—that ties together the furniture within, creating an elegant and unified presentation. Each house consists of a living room, dining room, bedroom, and study.