Game Changers: The Evolution of Advertising - Design Bureau

image001image002 image003 image004 image005 image006 image007 image008 image009

Game Changers: The Evolution of Advertising

Thursday, July 18th, 2013

A new book from Taschen explores the campaigns that changed the advertising industry forever. Released to coincide with the 60th birthday of the Cannes Lions International Festival of Creativity, Game Changers: The Evolution of Advertising looks at the history behind some 150 pieces of work—from Volkswagen’s “Think Small” to Levi’s “Laundrette”—to ask how and why those who “Just Do It” did it. Tashen calls it the first definitive history of how advertising got from there to here, and where it’s going next. 

The 312-page book is available now for $70. 

Tagged with: