Jay-Z’s 40/40 Club Upgraded - Design Bureau

Jay-Z’s 40/40 Club Upgraded

Wednesday, May 2nd, 2012

Jay-Z’s idea of a great nightclub isn’t a typical high-end dance spot with DJ and bottle service, rather it is a hyper-elevated version of that old stand-by, the sports bar. Manhattan’s 40/40 Club (named for the baseball players who earn 40 homers and 40 stolen bases in one season) recently got a makeover via New York hospitality designer Jeffrey Beers bringing it closer to a hybrid. Upgrades includes a reclad central bar, a champagne tower, tiered table service areas, a see-and-be-seen catwalk and hi-tech monitors appropriate for a lux sports-watching experience.

Jeffrey Beers was gracious enough to take a few minutes to tell us about the updates. “Previously, individual areas in the club were quite segregated. We significantly reconfigured the existing space, opening up sight lines so guests can watch all of the action – both on the video screen and around the club. The original ‘bleacher’ seating was too steep and shallow. We’ve expanded it to make inviting, lounge-like areas. In the VIP rooms we incorporated a sophisticated, neutral color palette and a lot of wraparound furniture so that they feel like high-end, very comfortable living rooms."

The details had to be right for the client’s flagship location and reflect the personal style of a contemporary music icon—one that might, on occasion, treat the space like his living room according to Beers. “Jay visits the 40/40 frequently; it's where he comes to relax and watch games with his friends and family, so it had to evoke his effortless cool as well as urban luxury.” 

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