Loden Dager - Design Bureau

Loden Dager

Loden Dager

Loden Dager

Loden Dager

Friday, January 21st, 2011

Loden Dager‘s Spring/Summer 2011 collection is inspired by the subcultures in America during the late ’60s and early ’70s, and features silhouettes and styles reminiscent of the concurrent optical art movement. However, it’s the careful consideration taken with the materials and construction that makes Loden Dager’s pieces really stand out.

“The important part is combining the right material with the right garment,” says Helden. “We’ve produced 100-percent polyester suits and downy soft cashmere sweaters. Both felt like the right pairing for the garment, and both felt like they equally represented the line.”

Construction and materials aside, Loden Dager pieces also feature unique, next-level design details: extra fabric has been built into jean back pockets to ward off wallet wear and tear, and interior support straps were added inside blazers to hold fits in place.  “Something that is equally important is the craftsmanship. If the design is good, and the materials are right, it won’t matter unless it’s made well.”

 

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