Tuesday, September 6th, 2011
Hotelier Brian Gorman selected New York-based design firm BHDM to design the Miami flagship for the new, gay-friendly hotel chain, Lords. If you instantly thought, "is a gay hotel really necessary?", consider that Gorman conducted a survey of 20,000 gay Americans and found that a whopping 75% would prefer to stay at a hotel marketed to their demographic.
The interior is alarmingly bright; yellow and aqua stripes and zig-zags run throughout, with eclectic flourishes and monochrome artwork (hello, Elizabeth Taylor in my room) rounding out the various spaces. Guests are welcomed in the lobby by a nine-foot-tall fiberglass polar bear with a beach ball in hand. Perhaps more even more shocking than the technicolor finishes is the fact that the 54-room hotel took just four months to complete.
Lords is located in a renovated 1930s art-deco building in the heart of South Beach, on Collins Avenue. With a number of different rooms to choose from (pad, pied-a-terre, penthouse, cabana), there's a size and style for everyone. And if you're the charitable type, choose one of the five "Rooms That Matter," and 10% of the sale proceeds are donated to charities that provide support for those in the LGBT community.