New York’s Grey Area
Tuesday, October 23rd, 2012
By Jen Hazen
Photography by Jordan Doner
SoHo concept shop and showroom Grey Area offers a cheeky, eclectic selection of curated pieces from artists who are established, emerging, and somewhere in between. Founded by NYC art scene innovators Kyle DeWoody (daughter of collector Beth Rudin DeWoody) and Manish Vora (founder of Artlog.com), non-traditional is the norm at Grey Area. Born of the team’s 2011 traveling pop-up shops and online store, the loft space is stocked with wearable works of art (clothing, jewelry, handbags, scarves), as well home goods (furniture, shelving, wallpaper, tablecloths), and much more. It also doubles as a venue for installations and performances.
Comprised of one-of-a-kind, multiple, or limited edition items, the boutique’s selection takes the ego out of art and design. The result is refreshing—an inviting vibe that doesn’t take itself too seriously: white-lacquered shelving by Snarkitecture that was created by casting the form of a hole in the earth, and appears to erupt from the store’s walls. One-of-a-kind denim dresses—products of a collaboration between Cynthia Rowley and Olaf Breuning for MoMA’s PS1 MOVE! exhibit in 2010—are splattered with paint poured by Breuning himself. And Shelter Serra’s limited edition Fake Rolex pays homage to the ultra-pricey Submariner.
Call them art objects, call them designer goods—either way, you’ll want to make the pieces at Grey Area a part of your own permanent collection.