Pretty Packaging - Design Bureau

Pretty Packaging

Wednesday, November 2nd, 2011

photo by Heather Talbert

Finally, fashionistas and design geeks will have something to talk about, thanks to Topshop’s latest makeup collection. The cheekily designed packaging features playful spots and stripes, hand-drawn using the line’s kohl pencils. “Using the products to create the dots, doodles, and patterns reflects the light-hearted approach to trying different looks,” says Karin Kleen, a designer at the British brand. 

“I would have to say our Cream Blush in Neon Rose. It is the perfect shade of neon coral, ideal for a dewy look on the go! Also, my favorite lipstick is the candy pink Brighton Rock!”
—Lizzie Dawson

The globe-trotting design team traveled the world while coming up with the fall color palette. “On a trip to LA, I was inspired by the grungy look of the Melrose Avenue girls; they appeared so effortlessly cool with their ‘lived in’ smoky eyes and red lipstick,” says designer Lizzie Dawson. “And Tokyo—I love how the girls experiment with nail art and seem so unafraid of new, bold colors!”

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