Rux Design - Design Bureau

Cameo bangles and rings

Using 3-D design software, Rux makes custom bangles and rings with the profile of a loved one

Cameo by RUX

Cameo by RUX

Cameo by RUX

Vanishing Mosque
The winning design in a contest held in the UAE, Rux’s breathtaking mosque also functions as an urban plaza

RUX Vanishing Mosque

RUX Vanishing Mosque

RUX Vanishing Mosque

Rux Design

Tuesday, May 3rd, 2011

Like a modern-day version of the classic silhouette portrait, the Cameo collection of jewelry by Rux turns a loved one’s profile into a customized keepsake. Using 3-D design software, a photograph of the client’s choice is transferred to the edge of a wooden bangle bracelet or hand-polished ring. “I wanted to reinvent the portrait in a way that gives people the pleasure of having a custom sculpture that is more affordable,” says designer Russell Greenberg.

Greenberg was inspired to create the line after hoping to experience an emotional connection to his own wedding band. “When you see somebody take this ring and hold it up to the light and they recognize the profile of the person they’ve fallen madly in love with, that’s an amazing moment.”

But Rux studio doesn’t stop with custom jewelry. Its portfolio comprises a surprising mix of projects, from designing packaging for NYC condoms and Time vodka to developing technology for luxury boutique vending machines, and even a competition-winning mosque design for the United Arab Emirates. “There’s an eclectic mix of stuff happening all the time,” says Greenberg of Rux's multifarious interests. Rux won the Traffic Design Competition, beating out other international firms with its Vanishing Mosque design.

The holy place sits in the midst of an urban plaza, and its spacious, open-air design allows for it to function as both a place of worship during the day and enjoyment during the evening. Oriented in the direction of Mecca, light bounces off columns decreasing in size and delicately scaled marble to create a seemingly endless view. “I always had this fascination with optical illusions,” says Greenberg. “The mosque is all about this deceptive illusion that you get when you experience the space from a specific vantage point.”

Regardless of the project, Greenberg’s use of subtlety and visual tricks succeed in keeping the viewer engaged and questioning—something to which all great design should aspire.

Cameo by Rux, Bangles from $350, Rings from $1,700, www.cameobyrux.com
For more information on the mosque and other projects by Rux, visit www.ruxdesign.net

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