Scatter My Ashes at Bergdorf's - Design Bureau

Scatter My Ashes at Bergdorf’s

Tuesday, November 27th, 2012

Photos by Chiara Berselli

Bergdorf Goodman knows great style. This fall, the famous New York department store celebrated its 111th anniversary with the launch of Scatter My Ashes at Bergdorf's, a book and film that commemorate its history as a luxury tastemaker.

Fashionistas, designers, and celebrities celebrated the project all over the globe, building out special spaces just for the event. In Milan, architecture firm Migliore + Servetto transformed the 38th and 39th floors of the famous Lombardia skyscraper into a sleek catwalk/screening space that was perfect for the launch. Partygoers were invited to browse through copies of the Bergdorf book, along with issues of The New York Times and T Magazine (The Times co-sponsored the event), while clips from the documentary played along an LED screen wall.

The entire night revolved around high style, giving a sneak peek into the inner workings of one of the world's most glamorous stores.