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Sinking into Customization

Wednesday, August 27th, 2014

Images courtesy of Blanco

By Chloe Stachowiak

A lot las happened since Heinrich Blanc started Blanco in Oberderdigen, Germany, in 1925. Since then, the company (originally called Blanc & Co.) opened sites around the world, became the first to offer colored SILGRANIT sinks, and, in 1981, turned into a kitchen trendsetter with its multifunctional basin designs.

Blanco's most important evolution can be seen in the personalization options that have exploded in its product line. Although the company started out selling copper water troughs in the '20s, the past decades have spawned an array of sink shapes, colors, materials, and accessories for customers to choose.

"By far, the biggest trend that connects with both consumers and designers is the idea of individualization," Tim Maicher, Blanco director of marketing, says. "We have so many options in front of us each day—we truly believe that there is one product made just for us and for our life."

It was this idea that ignited Blanco's One collection—a line of three different sinks and five accessory kits that can be tailored to meet each customer's specific needs. The kits range from "Organized," complete with a magnetic sink caddy, to the "Culinary" kit's utensil workstation and cutting board that, to save space, fits right into the sink itself. Now, with the development of Blanco’s Intelligent Color System, even the pigment of a preexisting countertop can’t squander the chances of sink perfection. The system, which took years of research to develop, consists of eight sink colors that can be integrated into any kitchen. “When you have intelligent colors, you don’t need hundreds to make the right match,” Maicher says.

Your sink should fit into your lifestyle seamlessly no matter who you are—and, with its sink color, accessory, and style options, Blanco has promised each customer that level of personalization.

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