Spain’s New Breed

Thursday, May 31st, 2012

Spain wants you to get acquainted with its digital culture creators. This month, Spain Arts & Culture and Indexbook publishes WeMadeThis.Es, 300 pages of visual imagery (plus an iPhone app) that takes inventory of a new generation of Spanish artists and designers. Curated by Héctor Ayuso, director of the well-known OFFF Festival, the book introduces us to Alex Trochut, the bold Brosmind, the peculiar Canadá, the hallucinogenic trips of Devin, the craftsmanship of Iván Córdoba, the post- modern still-lifes of Mr. Oso, the perfectionism of Toormix and much more. The 27 design studios in the book mingle the digital and the traditional.

To hype the tome and Spanish digital design, North American designers Ellen Lupton and Joshua Davis are teaming with Spanish illustrators Marta Cerdá and Brosmind (the brothers Juan and Alejandro Mingarro) for a U.S. tour and lecture seris. The first event, “We Made This: Post-Digital Culture & Spanish Design,”  takes place in New York on June 2. Ellen Lupton, curator of Contemporary Design for Cooper-Hewitt, the National Museum of Design in New York moderates a debate on how design gets made The second event takes place June 7 in Washington DC and is called “We Made This: Creativity and Identity” and features a debate on place in the creative process.

WE MADE THIS: POST-DIGITAL CULTURE & SPANISH DESIGN 
June 2nd, 2pm 
Governors Island, Building 110 W Ferry Line Rd New York, NY 11231

WE MADE THIS: CREATIVITY AND IDENTITY 
June 7th, 7pm
Hirshhorn Museum and Sculpture Garden Ring Auditorium, Lower Level, WASHINGTON DC 

This lecture series is organized by the Embassy of Spain, the OFFF Festival, the Smithsonian’s Cooper- Hewitt National Design Museum, and the Hirshhorn Museum and Sculpture Garden. 

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