These Moments at Pitchfork 2012 - Design Bureau

[youtube width=”600″ height=”399″]http://www.youtube.com/watch?v=7_Xir6FJnRM&feature=player_embedded[/youtube]

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These Moments at Pitchfork 2012

Saturday, July 14th, 2012

By Sarah Murray

Chicago artist Matt Hoffman and Johalla Projects installed this tribute to being in the present at the 2012 Pitchfork Music Festival. The 80 foot wide exhibit spells out "THESE MOMENTS" in 12 foot high wooden letters. A giant reminder to concertgoers that these moments are temporary yet lasting.

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