Urban Art Game
Tuesday, September 25th, 2012
By Justin Ray
Can an installation serve as art and a game? BLOOM is a project that is both aesthetically pleasing and enjoyably interactive, bringing together people of all ages with its astonishingly simple construction. Made from recycled plastic, BLOOM is an urban toy that incites people to play an active role in art making and beautifying a public space.
BLOOM structures are made out of one repeated hot pink "cell" that has three different connecting grooves. When pieces are connected at various angles they create large sculptures, each unique due to the limitless ways they can be constructed. In combining the three different grooves, you can build a ring, a spiral or a branch—or none of the above. Think of it as the childhood game K'NEX on steroids.
BLOOM was designed and developed by Alisa Andrasek and Jose Sanchez from The Bartlett School of Architecture at UCL. The designers stressed that the best feature about BLOOM is its ability to create community through collaboration. “The collective act of coming to one place and building something becomes a shared memory for each person attending,” the designers say. “None of the pieces can do anything on its own, only by putting together thousands of them is when the game and the BLOOM garden emerge. The energy for BLOOM construction is sourced from people’s interactions."
This past summer, 60,000 BLOOM cells were placed throughout London for the Olympics.