All Terrain Cosmopolitan Las Vegas gift box

AllTerrain_COLVUnitedCards_600_02 AllTerrain_COLVUnitedCards_600_03

Vegas, Baby! Score a Snazzy Gift Box on Your Flight to Sin City

Thursday, January 10th, 2013

As if you needed another reason to go to Vegas. Beginning January 7 for six weeks, travelers on Vegas-bound flights booking on United.com out of one of their eight hubs (SFO, LAX, DEN, IAH, ORD, CLE, IAD, and EWR, we're looking at you) will score a snazzy gift box of playing cards. The 'gift' part comes courtesy of The Cosmopolitan Las Vegas, but the 'snazzy' is All Terrain, the Chicago-based marketing agency behind the concept and design.  

The packaging is a sleek black box that contains a set of cards decorated with urban poster art based on the restaurants, shops, events and attractions within The Cosmopolitan. Each card features special offers at The Cosmopolitan or Las Vegas factoids, and there's also a microfiber cleaner for device screens and some mints that should come in handy after you hit the all-you-can-eat buffets.

All Terrain, led by creative director Eric Mortensen, has worked  with The Cosmopolitan on brand building, launch strategies, and ongoing marketing programs for more than two years. While coming up with ideas for the in-flight gift that would best exploit their strong design and production skills, All Terrain had to keep in mind the strict airline regulations while adhering to The Cosmopolitan’s branding. "We wanted to give the passengers something that would not only be fun to open and explore, but would also ignite conversation among those onboard," they said. In an era where we don't even get peanuts anymore, we're fairly certain a hot deck of cards is going to have people cheering in the aisles.

Tagged with: