vitaminwater Pill Bottle - Design Bureau

vitaminwater Pill Bottle

Friday, August 31st, 2012

By John Dugan

He may not have been listening to a lot of Spiritualized when he came up with it, but Karim Rashid's bottle reminds us of the design of Jason Pierce albums. Rashid says his new 16.9 oz bottle for vitaminwater takes "pill form" to evoke the "purity, simplicity and fun" of.... vitamins. What's a bit odd is that the pill shape actually has more drug associations than to that of vitamins—which are naturally occurring substances we usually get from food and the sun. In any case, it has more  of a playful and provocative feel than you expect from Rashid and it's likely to be buzzed about for some time to come.

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