Bonobos Blue - Design Bureau


Bonobos Blue

Monday, April 2nd, 2012

What do you do next if you're Bonobos, the people that have earned a cultlike following simply by making men's pants that fit better than you thought possible? You get into denim. The New York brand just launched its denim line and it's more American than Ellis Island and apple pie. Designed in the Big Apple, milled in North Carolina and made in Los Angeles, Bonobos Denim has all the traits that will make the heritage dudes proud and make their admirers swoon.  The direct-to-consumer, online biz sells its American-made jeans at a wallet-friendly $125. A price that seems worth taking a pop at over the old Internet, doesn't it? 

Not sold yet?

The jeans, made from Cone Denim from North Carolina’s White Oak Mill, come in three washes, the dark Flatiron Rinse, the sanded and abrased Blue Ridge Dark Wash and the faded looking Pacific Medium Wash.  Flatiron Rinse comes in straight leg and slim straight while Blue Ridge Dark and Pacific Medium come in both straight leg and boot cut. There's little exterior branding on the jeans and they've got a wide enough thigh for your soccer playing bro, but not the baggy butt that we all despise at this point.

Bonobos Denim is available exclusively online 

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