Buick Design Tour - Design Bureau

Buick Design Tour

Friday, June 29th, 2012

Up until to recently, you might have thought of Buick as your parent’s or more likely your grandparent’s comfortable American-made car, but rebounding auto giant GM wants to change that association and make a new one. The Buick brand has seen two growth years in sales and it believes that its sculpted, unique designs have been key to its success. Now, Buick is driving home a message that it’s serious about style and youthful creativity. Earlier this month, it hosted a low-key media event [video] in collaboration with Re:View Contemporary Gallery beginning in Detroit’s Cass Corridor highlighting the automaker’s connection with motor city’s arts community. Design Bureau toured the studios of printmaker Bryan Baker, furniture maker Andy Kem, metal artist Adam Shirley and mixed media artist Graem Whyte in locations around the city and met Buick Color and Trim designer Van Lai. Andy Kem, in particular, sounds like a bridge between the world’s of vehicle design and the local arts scene. By day, he designs for GM, but makes gorgeous sculptural plywood furniture and objects on the side. Buick’s latest press releases also tout its design process for the new Regal GS and its 2013 Enclave, a sculpted, nature-inspired crossover which has inspired the brand’s current design philosophy. On the flip side, Detroit is looking more and more like a great place for artists who need affordable space—and a supportive environment.

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