Haberdash, Stockholm - Design Bureau

Haberdash, Stockholm

Tuesday, August 28th, 2012

By Justin Ray

Haberdash in Stockholm is a sleek example of how a store can benefit from having a focused, minimalist visual presentation. The clothing and interior displays are fit for any contemporary dandy. 

Mats Sjöqvist and brothers Mårten and Olle Eriksson-Mårtens nabbed a loyal clientele of dapper gentlemen at their first menswear boutique, Herrekipering (haberdasher in Swedish), on Kocksgatan 17 in Stockholm’s Södermalm district. Earlier this year, it opened a second and much larger store (also dubbed Haberdash) on Upplandsgatan 50, in the Vasastan area of Stockholm. 

Stockholm’s Form Us With Love (FUWL) designed the interior display for shop owners Mats Sjöqvist and brothers Mårten and Olle Eriksson-Mårtens. The simplicity of the design allows visitors to see every product with relative ease. Styled after a craftsman's studio, all the merchandise lies on magnified pegboards, workbenches and square shelving. These counters are made of Silestone Quartz, Kährs ash and Tärnsjö Tannery leather. "Bare-bulb" hanging lights come from FUWL's own design house add to a stripped-down and manly feel in the store.

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