Helm Handmade - Design Bureau

Helm uses locals like David Lawrence Herrington (a historian, author, and city judge) to model its footwear. Herrington is wearing the Helm Jarmon.

Helm Handmade

Friday, September 23rd, 2011

Founded by coffee-shop entrepreneur Joshua Bingaman, Helm Handmade shoes have a bit of a split personality. On one hand, there’s a small-town, down-home aesthetic apparent in the product shots and the familial names for each style (“Samuel” is the name of Bingaman’s son, while the “Poppy” is named for Samuel’s grandfather). On the other, the shoes are globe-trotting products of globalization: they are designed in Austin and made in Istanbul using leather from Holland and Australia, and soles from Italy and France.

Shoes, coffee, and music have been the driving forces behind all of Bingaman’s business endeavors. He got his start running the Subterranean Shoe Room in San Francisco, then he moved to Austin, Texas and dove into the caffeinated underworld with a coffee shop, Progress, and an eco-conscious distributor of artisan roasts, Owl Tree.

When it came time to photograph the newest Helm styles, Bingaman cast actual residents from nearby Smithville, TX to model the boots.  

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