Nendo's Espresso Library for Starbucks

Nendo’s Espresso Library

Friday, October 12th, 2012

By John Dugan
Photos by Daici Ano and Hiroshi Iwasaki 

If one is looking for cultural differences between the United States and the rest of the industrialized world, conceptual store design is a good place to start. Long story short: We don't get the wildly adventurous stuff very often. Exhibit A: Japanese designers Nendo (favorites of the DB blog) have designed a pop up shop for Starbucks, dubbed Starbucks Espresso Journey, which revisits the coffeeshop as if it were... wait for it... a library. Nendo wanted visitors to learn more about Starbucks' espresso drink options. They created bookshelves stocked with books in nine different colors. Each colored book corresponds to a different type of drink—latte, cappuccino and cafe mocha. Visitors can pull a book, read about a drink, then trade the book in for a drink, and keep the book cover if they like. All of this makes even more sense if you consider that the Japanese love books, consuming more per capita than any other nation on earth. As for espresso drink consumption, they have some room to grow there.


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