Ralph Lauren 4-D - Design Bureau

Ralph Lauren 4-D

Thursday, November 11th, 2010

On Wednesday, November 10, Ralph Lauren debuted a brand-new approach to the fashion show. Using architectural video mapping—projecting custom visuals onto the contours of its stores on Madison Avenue and New Bond Street—the audience got a look at Lauren's latest creations, all in 3-D. But where does the 4-D come into play, you ask? The answer came in the form of Big Pony Collection Fragrances wafting into the night air.

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