Real Stinky - Design Bureau

Real Stinky

Friday, March 30th, 2012

This recent Indian ad campaign for the Bajaj exhaust fan company features real ciggies, socks and fish—the images haven't been Photoshopped, but rather carefully constructed. No wonder it has won some awards—it had me unconsciously reaching for the Febreze instantaneously. I find these photos both awe-inspiring in their detail and effective, even without the presence of smell to complete the experience. Find out more and watch the 'making of' video online.

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