Redesign: Town Talk Polish
Friday, December 2nd, 2011
Creative Team: Andrew Smyth of Town Talk Polish and Ian Logan of LRW Design
Reason for Redesign: The century-old company, specializing in high-end polishes and cleaners, wanted to emphasize the “English look” of their original packaging. According to Smyth, the goal was to “bring Mr. Town Talk, the ‘polished gentleman’ to life.” Exuding an air of charm was key.
Decision Process: Along with further developing the butler illustration featured on the products (a design that was first created in 1910), polishing tips are now included on every package.
Before
Mr. Town Talk was a part of the logo rather than the entire brand image. Heavy tin and glass containers masked the liquids and carried text-heavy labels. While the labels are straightforward, the company values of tradition, service, and quality were lost on the nondescript look of the packaging.
After
By increasing Mr. Town Talk on the packaging and using his likeness more freely, the look becomes more personable. Color-coded plastic packaging and elegant typography differentiate between the products’ wide range of uses while giving them a more polished finish.
Tagged with: Andrew Smyth • Ian Logan • LRW Design • Town Talk Polish