Sliced Pixel - Design Bureau

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel by Victor Van Gaasbeek

Sliced Pixel

Monday, April 25th, 2011

Environmental awareness informs many of Dutch designer Victor van Gaasbeek's projects, both personal (Rising Sea Level) and professional (The Gaia Project). Van Gaasbeek is currently studying visual communication at the Willem de Kooning Art Academy. He’s also working as a graphic designer at design-and-communication agency Bfocussed and just wrapped up a project with Nike. We spoke with Victor about his latest work, "Sliced Pixel," and how graphic design can inspire the world to effect change.

What's a typical work day like for you?

It depends if it's for a freelance project or if it is for the design agency I work for. Starts in the morning with a list of things that need to be done, presentations, and planned meetings of that day. Then it's just working on a project. I might be working on an identity project or taking some photos in our little studio. Freelance work is so different per project. I might be updating my personal website, get in contact with people via networks like Behance, Twitter and Facebook, or I might have an assignment I work, doing research, making sketches, sending out posters, and answering some emails.

What are you currently working on?

I'm currently working on a number of projects, both for clients and for personal work. I recently finished a project for Nike, but I can't discuss the project in detail at this moment. A personal project I'm working on is a new "Sliced Pixel" series.

Your work features a lot of animal imagery & addresses environmental issues. Do you see your work having an impact in a global context?

The first reason for me to make an artwork is to make a statement about how I think about something. When looking at my work, it's clear that I think nature is very important to us. I want to make people think about it and perhaps change how they feel about it. I, however, don't have the illusion that my work will change the world. They way the Internet works is, in this case, absolutely great. Numerous blogs post and re-post my environmental artworks and so it's been seen by thousands of people. So yeah, maybe I change the world of some people? I don't know.

Who or what do you look to for inspiration?

Inspiration can come from everything, from walking in nature, walking in a city, reading a magazine, blogs, and looking at websites from other design agencies, but also from visiting design events such as the European Design Awards. It's really quite diverse. Most important is to really see the things around you. Don't just look at it, but see it!

About "Sliced Pixel" ...

I actually quite dislike most of the "artworks" you see on the Internet these days. They all have all those light effects and colors, and they look nice but don't tell me anything. It's just nice to look at, and that's it for me. So I started thinking, "Let's go back to basic: the pixel." I questioned the shape of the pixel: why a square? In the end, I chose the "sliced" pixel. Then came the question of what to illustrate with this technique. I chose animals because of the fact that most people have never seen these animals in real life; they only know them from images. So it kind of goes back to the whole nature theme in my work — man should appreciate nature a bit more. I use an image for reference, but it's all colored one by one. I use a grid of triangles in [Adobe] Illustrator and then color them. Some people think it's some kind of computer script, but that's not the case! It actually feels kind of like painting, making these artworks.

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