Some Serious Ink - Design Bureau

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Some Serious Ink

Thursday, December 29th, 2011

Thanks to Gutenberg, modern moveable type has existed for nearly 600 years. The technology, however, has yet to be adopted at The Musalman, Chennai, India's Urdu daily newspaper.

Since 1927,  the paper has recapped international politics, local discussions, and sports results across its four hand-calligraphied pages. It takes nearly three hours to write each page, but the painstaking design process is worth it. "The Musalman is all about the calligraphy," says Editor-in-Chief Syed Arifullah. "If I switch to computers, then what is the difference between me and other newspapers? There will be no difference."

Watch the video to see how the paper makes its 22,000 copies, and if you're ever in Chennai, pick one up.  You don't have to be fluent in Urdu to appreciate The Musalman's mind-blowing design.

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