What’s More Alive Than You
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What’s More Alive Than You leaves the design of its products up to the public. Founder Mario Innocente started the brand based on his dream to “see the birth of a fashion with ideas from all over the world.”
Individuals from around the globe are invited to respond to a creative call three times a year with original ideas and designs for products ranging from high-end shoes to handbags and jewelry.
A selection committee consisting of design supervisors, pattern makers, and product development managers selects the winning submissions from thousands of mail entries, and turns the chosen designs into one-of-a-kind pieces with the help of partnering manufacturing companies. Each piece is produced with the guidance of its original designer and becomes a part of a WMATY signature collection.
What’s More Alive Than You, €295, www.wmaty.com
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